Amit Ranjan Rai, Govindkrishna Seshan, And Meghana Biwalkar In New Delhi

Stories by Amit Ranjan Rai, Govindkrishna Seshan, And Meghana Biwalkar In New Delhi

The rock 'n' roll kirtanwallah from Long Island, NY

The rock 'n' roll kirtanwallah from Long Island, NY

Rediff.com   16 Jan 2015

Meet Krishna Das, a chant master, whose rock 'n' roll kirtans are a growing rage in India and who is performing in three Indian cities this week.

'India is changing fast, this change is a big challenge'

'India is changing fast, this change is a big challenge'

Rediff.com   28 Feb 2012

Mala Sekhri, COO, Lifestyle Division, India Today Group talks about how the magazine maintains its 'bold' avatar, examine the emergence of digital media and how the print industry has been dealing with this phenomenon.

Woodland's strategy for success

Woodland's strategy for success

Rediff.com   18 Oct 2010

The outdoor shoe and apparel maker wants eco-friendliness to become its brand recall.

'India should take its innovation to all'

'India should take its innovation to all'

Rediff.com   26 Apr 2010

Sylvie Ouziel speaks on some of the key issues companies are facing post-recession, the growth opportunities for businesses in emerging markets and how the business of consulting is changing.

'An upturn is clearly visible'

'An upturn is clearly visible'

Rediff.com   29 Sep 2009

Korn/Ferry is a global leader in executive search. For the quarter ended July 2009, its fee income fell over 40 per cent to $116 million from a year ago and the company reported a net loss of $14.3 million as against a profit of $15.3 million in the year-ago quarter. Its chief financial officer, Michael A Digregorio and managing director for India, Deepak Gupta, spoke to Bhupesh Bhandari and Amit Ranjan Rai on the emerging opportunities and challenges.

Bharti Airtel: Bond with 'Special 5'

Bharti Airtel: Bond with 'Special 5'

Rediff.com   28 Jul 2009

Reasserting its emotional connect with consumers -- something that is at the core of its brand philosophy --, Bharti Airtel last week rolled out a new plan called Special 5 for all its 100 million mobile phone customers.

GM's damage control strategy

GM's damage control strategy

Rediff.com   16 Jun 2009

How President and Managing Director Karl Slym is steering General Motors India after its US parent filed for bankruptcy.

Parle Poppins: An ad with attitude

Parle Poppins: An ad with attitude

Rediff.com   18 Mar 2008

Parle's Poppins reaches out to older children with a new communication.

What drives the Tata Motors strategy?

What drives the Tata Motors strategy?

Rediff.com   23 Jan 2008

"The toughest part was continuing to believe that we could do it," Tata told journalists covering the Auto Expo in New Delhi, where he unveiled the lowest-priced car in the world. He added that "a promise is a promise", hinting at the ability of his company to deliver even in the face of brutal scepticism.

Star One is repositioning. Here's why

Star One is repositioning. Here's why

Rediff.com   15 Jan 2008

Star One, a general entertainment channel that attained popularity with its reality shows, The Great Indian Laughter Challenge and Nach Baliye, was identified as one channel that had significantly lost its past glory.

The boss is always right? Not any more

The boss is always right? Not any more

Rediff.com   7 Jan 2008

In an increasingly employee-friendly world and one where jobs chase workers, rather than the other way round a bad boss is an HR manager's worst nightmare. More and more companies are adopting a zero-tolerance policy towards bullying supervisors, especially when he is the cause of their losing valuable employees.

India Inc favours chairman, CEO role separation

India Inc favours chairman, CEO role separation

Rediff.com   20 Dec 2007

Separating the roles of chairman and chief executive officer increases the effectiveness of a company's board, according to directors on corporate boards across the country.

Videocon's new brand building campaign

Videocon's new brand building campaign

Rediff.com   11 Dec 2007

Videocon finally brings together its celebrity ambassadors for a brand-building campaign.

Beer war hots up in India

Beer war hots up in India

Rediff.com   4 Dec 2007

How three international brands plan to compete with UB and SAB Miller.

India Inc's high-profile makeovers

India Inc's high-profile makeovers

Rediff.com   20 Nov 2007

There have been several, high-profile name changes in 2007 and interestingly, many of these have been corporate rebrandings, rather than consumer product name changes.

Sports fever: Should employees be killjoys?

Sports fever: Should employees be killjoys?

Rediff.com   6 Nov 2007

It is understood in organisations across India that work will come to a near standstill during any India-Pakistan match. During the World Cup earlier this year, productivity dropped across ranks as employees trudged in half-asleep, having been up half the night watching matches. In contrast, Twenty-20 cricket eats up only three hours of productive time, compared to the usual 10.

Learn the art of gifting, Cadbury way

Learn the art of gifting, Cadbury way

Rediff.com   10 Oct 2007

Cadbury aims to change consumer behaviour with its new Celebrations campaign. With an annual per capita consumption level of around 0.14 gram, compared with 10 kg in the US, the Indian market is among the smallest in the world: India accounts for under 0.5 per cent of the $57-billion global chocolate market.

'If you don't innovate, someone else will'

'If you don't innovate, someone else will'

Rediff.com   3 Oct 2007

An interview with Robert Tucker, president, The Innovation Resource.

The buzz without fizz

The buzz without fizz

Rediff.com   11 Sep 2007

Coca-Cola India's first corporate campaign isn't about the drinks.

Now running TV ads in Mumbai's BEST buses

Now running TV ads in Mumbai's BEST buses

Rediff.com   25 Aug 2007

Major advertisers, including Hindustan Unilever, Paras Pharma, Pidilite Industries, Esselworld, Playwin Lotteries and Tata Sky have started relaying commercials in the BEST buses.